Portfolio · Gifts and Decor · 2024
E-commerce store for Christmas decorations (migration from WooCommerce)
Challenge
The New Year's decor store was built on WordPress + WooCommerce. The site experienced slowdowns during peak periods (LCP 4.2 seconds), the checkout process was too lengthy (6 steps), and it lacked comprehensive filters. The client wanted to switch to ocStore for a more stable e-commerce solution.
Solution
We completed a full migration: 2,500 products, 800 orders, 1,200 customers, all from WooCommerce to ocStore while preserving SEO URLs (301 redirects). We developed a custom design tailored to the brand, a streamlined checkout page (1 step instead of 6), integration with KeyCRM for automatic order processing, payment through Monobank Acquiring, and filters via OCFilter with suggestions by color, price, and category.
Deliverables
- Migration of 2,500 products, 800 orders, 1,200 customers without loss
- 301 redirects from all old URLs to new ones
- Custom design with a New Year theme
- One-page checkout (Name, phone, Nova Poshta, payment)
- KeyCRM integration (orders automatically in CRM)
- Monobank Acquiring (Apple Pay / Google Pay support)
- OCFilter, live-updating product filters
Outcome
The website speed improved from 4.2s to 1.4s LCP. The conversion rate from visitor to buyer increased by 23% thanks to the one-page checkout. During the peak season (December 2024), the store processed over 150 orders per day without any pauses or errors.