Portfolio · Marketing / Services · 2025
Website for a copywriting agency on WordPress
Challenge
The copywriting agency works with clients from 40+ countries. It was necessary to showcase the geographical reach, explain pricing for different languages, and convert traffic into leads. The existing website on Wix was slow and did not effectively present the cost calculator.
Solution
Developed a custom WordPress theme based on ACF Pro. Added an interactive world map with language filtering, a copywriting cost calculator with 4 parameters (language, topic, volume, deadlines), implemented WPML for two languages (EN/UA), and created a dark and light theme with automatic switching.
Deliverables
- Interactive world map highlighting available languages
- Live-updating price calculator
- Multilingual support via WPML (EN as primary, UA as additional)
- Theme with dark mode support (automatic switching based on time)
- Application form with auto-send to Telegram + email
- SEO: schema.org ProfessionalService, FAQ, OG meta tags
Outcome
The conversion rate of the application form increased by 42% after A/B testing the calculator structure. The average loading speed is 1.8 seconds (LCP 2.1 seconds), and the mobile PageSpeed score is 88. The client consistently receives 15-20 leads per week from organic traffic and advertising.