Portfolio · B2B marketing / IT · 2023
Website for a marketing company on WordPress
Challenge
A B2B marketing company was entering the markets of Ukraine, Poland, and the EU. They needed a multilingual website (UA/EN/PL) with a modern design and animations, but with the capability for marketers to edit content independently without a programmer.
Solution
Developed a custom WordPress theme. Utilized ACF Pro for flexible content management: all blocks on the pages are controlled through user-friendly fields for marketers. Implemented WPML for full multilingual support (three languages, custom URLs, hreflang). Added complex animations using GSAP: scroll-trigger effects, parallax, smooth transitions between sections.
Deliverables
- Multilingual support UA / EN / PL via WPML
- Hreflang for accurate ranking in each region
- GSAP animations with scroll-trigger
- ACF Pro: marketers edit the site without coding
- Lead generation forms integrated with HubSpot
- Blog with categories and filters
Outcome
The website helped the agency enter the Polish market: within 4 months, 30% of leads are coming from PL. PageSpeed mobile scores 89, desktop 96. The administrator's time for content updates has been reduced by 5 times.